Developing with a Passion while
exploring the world
Hi, I’m Amanda! I was born and raised in the greater Seattle Washington area but have since moved to Denver, CO after graduation.
I knew growing up I always had a passion for anything where I could be creative, I get that from my mom. When I started off at Western Washington University, I talked with my family and they encouraged me to try marketing as, in their words, “marketing is the creative side of business”. During my time in undergrad, I truly found my marketing passion when I took a digital marketing class and an intergraded marketing class. Both these classes offered me real-world experiences to give me a glimpse into what could be my future.
While in undergrad I also completed a minor in user experience design, which in my opinion goes hand in hand with marketing. My experience with this minor is what inspired me to look at higher education. This is why I am now a Grad student at the University of Denver getting my master’s in communication management with an emphasis in user experience strategy.
Current Position:
Currently, I am a Marketing Intern for the Colorado Avalanche. My role consists of (but not limited to):
Support the execution of marketing and branding activities
Manage community engagement and outreach
Fan experience on game days
Manage Avalanche premium item inventory and operational documents
Implement Avalanche guidelines, establishing connectivity and elevate the brands marketing to a higher level
Digital Marketing, Branding & UX Design
Over the course of my four years at Western I have gained experience in digital marketing, branding, and UX design. Which are all topics I am passionate about.
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Analysis of brand strategies and concepts such as brand identity, brand equity, and the branding process.
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Digital Marketing addresses the various ways that today’s interactive online opportunities impact marketing decisions. Topics include: marketing research through ''Big Data'' analytics, product co-creation, online distribution channels, dynamic pricing, as well as owned, earned and paid media, Search Engine Optimization (SEO), Pay-Per-Click (PPC) promotion, social media campaigns and others. Both strategies and implementation will be discussed.
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Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
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The primary tool for exploring new opportunities in the marketplace. Emphasis will be on how to: 1) specify information needs and design a research study to meet those needs; 2) collect, analyze and use marketing research data to make effective marketing decisions; 3) communicate the research findings and their implications to various publics.
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Perception, motivation, learning, attitude structure and change, social influences and cultural forces relevant to buyer behavior and decision processes. Implications for marketing planning, analysis and management.
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Applications of business statistics to research, analysis, and decision making in business. Regression, correlation, analysis of variance, and nonparametric tests, with emphasis on the use of business-oriented computer statistical packages.
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Principles and technologies required to produce and distribute Internet ( World Wide Web) content, with a focus on site architecture and client-side dynamic pages; an introduction to server-side processing.
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This course is the culminating multidisciplinary design project class for the User Experience (UX) Design Minors. Students representing each discipline, psychology, computer science, industrial design and graphic design, come together to design a user experience. This course incorporates all of their skills and knowledge together into a realistic project. The process will include: team management, problem discovery, design research, concept development, prototyping, user testing and development. Sponsored by Airbnb and guided by UX professionals
Relative Courses
Certifications
Google Ads Analytics
Google Ads Video
Google Ads Search & shopping
Google Ads Measurement
Google Ads Display
Google Ads App
Houtsuite
Hubspot Inbound Marketing
What my teammates say…
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Abbey Spivey
“I’ve had the pleasure of meeting Amanda while attending my last year at WWU. We have collaborated on multiple school projects and I offered her the position of Social Media Coordinator for SMA. Amanda is an extremely bright individual with amazing well-rounded skills in both marketing and UX. She always goes the extra mile to make sure our projects have her signature UX flare! I can’t have imagined this past year without Amanda’s smile every day. I know she will do great things!”
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Jessica Nelson
“I have had the opportunity to work alongside Amanda in both school-related projects and in a formal job setting. In our time together at New Engen as Media Service interns, Amanda consistently produced high-quality work and collaborated efficiently on our team. She always had a positive mindset and an upbeat attitude, which made her very easy to get along with. I always felt comfortable approaching Amanda with questions throughout our internship because she was consistently very patient and willing to help where she was needed.”
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Ashley Anderson
“I’ve had the opportunity to work with Amanda on multiple projects, through classwork and as part of the officer team at SMA. The work Amanda produces is consistently high quality and she is always responsive in her communication. In Marketing 381 our team could always count on Amanda as our go-to design person, and she has created beautiful content for the SMA social media channels. I have seen Amanda’s skills as a marketer, designer, and person grow tremendously in the two years I have known her and would gladly work with her again if given the chance!”
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Emily Lewis
“It was a pleasure working with Amanda in college group projects as well as being her Content Editor in our Applied IMC Independent Study course. Amanda is a highly creative, UX minded individual with innovative ideas that assisted in the success of our content marketing campaign. Amanda’s creativity and unique ideas assisted our team in producing high quality video and visual content! Amanda is a hard worker, and she always put in the work for the whole team using her valuable and ingenious skillset and her added creative design abilities!”
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Lia Wielick
“Amanda is a strategically minded and eager Marketing Professional. I enjoyed working with her as a Brand Marketing Associate at Funko, and admired her resiliency to jump head first into the role as a new grad fresh out of college. When we started working together, our team was quite lean, and she jumped into a role with many ambiguous pieces and had to be agile, pay close attention to detail, and work and learn simultanously and quickly. I would recommend Amanda to your marketing team if you are looking for a hard-working, dedicated and strategic marketer.”
