MEET THE PROFESSIONALS

MEET THE PROFESSIONALS

(Riley, Madison, Amanda (myself), Emily)

My team consisted of our team Lead (Emily), and three content creators (Riley, Madison, Myself). In collaboration with the Student Marketing Association (SMA), we were tasked with helping promote the upcoming SMA Case Competition’s alumni event. An event where students could meet alumni and connect with them.

As a team, we created the “Meet the Professionals” campaign. As a content creator, I reached out to alumni who were attending the event and held interviews with them, asking them about their careers and why students should come to the event. I then created social posts for the Marketing Student’s Instagram, Twitter, LinkedIn, and Facebook where all the content was posted.

Example Social Posts